Sony CyberShot DSC-W710

16.1 Mega Pixel W Series 5x Optical Zoom Cyber-shot 
The slim and compact Cyber-shot W710 comes with user-friendly functions for an effortless photography experience. Be amazed with the new Beauty Effect feature that enables instant retouching of faces for truly beautiful portraits. Photography has never been this fun and easy!

• Super HAD CCD sensor with 16.1 effective megapixels
• High-resolution 720p HD movie shooting
• Beauty Effect
• Picture Effect for both still images and movies
• Intelligent Auto Mode
• Advanced flash technology

Capture Impressive Shots with Ease
A Lightweight Camera with Diverse Shooting Capabilities

Clear and Sharp Images, even when Enlarged
Capture richly detailed, high resolution pictures even from a distance with 16.1 effective megapixels and 5x optical zoom. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.

Record Movies in Stunning High Definition
Enjoy stunning clarity on whatever you shoot with the Cyber-shot W710 high-resolution HD recording capability. View your movies in brilliant detail on HD TV or upload them to your computer or the Internet.


Create Beautiful Portraits with In-camera Retouching
Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Transform Ordinary Shots into Beautiful Scenes
Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the Cyber-shot W710, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.


Automatically Selects the Best Mode for any Shooting Situation
With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.
Backlit Condition

Capture Clear Photos even in Low-light
Cyber-shot W710 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.

Simple Button Design 
The Cyber-shot W710 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot.

2.7" Clear Photo LCD
The large 2.7" Clear Photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects.

3 Sweep Panorama Effects
To make your Panoramic shots even more majestic, you can now choose between three Sweep Panorama modes - Standard, Wide, or a new 360 degree mode - which allow you to capture the whole scenery in one breathtaking shot.

Built-In PlayMemories Home Software
This pre-installed software makes it easy to transfer your videos and images to a computer for viewing, editing, sending via email and
uploading to the internet.

Accessorise Your Cyber-shot
Chic or hardy cases. Tripods and extra batteries for extended shooting. Or multi-use cable for your camera. Extend the shooting possibilities of your Cyber-shot with Sony’s original camera accessories. 

Specifications

Mega Pixel 16.1
Optical Zoom 5x
Digital zoom 20x
HD Movie Yes
LCD Size 2.7 Inch
LCD Touchscreen No
CMOS Sensor No
Built In Memory 28 MB
Memory Type MS Duo / MS PRO Duo / SD / SDHC / SDXC
Battery Type Lithium-ion NP-BN
Battery Life 220 Images
Dimension 97.0mm x 55.1mm x 20.0mm
Weight 114 g